Privacy policy.

Privacy Policy

Last Updated: January 22, 2025

Purpose and Scope

This Privacy Policy outlines our principles and procedures regarding the collection, use, disclosure, and safeguarding of personal information. It applies to our activities related to digital marketing, including Facebook/Meta advertising and email marketing, using the Systeme.io platform. This policy is designed to comply with applicable privacy laws and standards, including those of Canada (PIPEDA), the United Kingdom (UK GDPR), the European Union (GDPR), and the United States (CCPA for California residents).

Collection of Personal Information

We collect personal information such as:

  • Full name

  • Email address

  • Phone number

  • Location (where applicable)

  • Usage data and interaction data (e.g., clicks, page visits)

This information is collected to:

  • Deliver content, resources, offers, and services

  • Send personalized email communications

  • Provide relevant advertising via Meta (Facebook, Instagram) and other platforms

  • Tailor content based on your interactions with our site and services

Applicability to Meta and Systeme.io Standards

We follow data privacy and security practices aligned with the standards of:

  • Meta (Facebook and Instagram) for online advertising

  • Systeme.io, the email marketing and CRM platform we use to manage contacts, deliver content, and automate communication flows

We ensure that your personal data is stored securely and processed only for legitimate marketing and service-related purposes.

Legal Compliance

We comply with the following privacy regulations:

Canada – Personal Information Protection and Electronic Documents Act (PIPEDA)

We collect, use, and disclose personal information only for purposes that a reasonable person would consider appropriate in the circumstances. Your data will not be shared without your knowledge and consent, except as required by law.

You have the right to:

  • Access the personal data we hold about you

  • Request corrections to your information

  • Withdraw consent to the use of your data (e.g., unsubscribe from emails)

  • File a complaint with the Office of the Privacy Commissioner of Canada if you believe your rights are violated

United States – California Consumer Privacy Act (CCPA)

California residents are entitled to the following rights:

  • Know what personal data we collect and why

  • Request deletion of their data

  • Opt-out of the sale of personal data (note: we do not sell data)

  • Protection from discrimination for exercising privacy rights

European Union – General Data Protection Regulation (GDPR)

EU/EEA residents have the following rights:

  • Access and correct personal data

  • Request deletion (right to be forgotten)

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent at any time

Data Collection Methods

  • Forms and Sign-Ups: Email addresses and other details are collected when you register for masterclasses, download resources, or subscribe to newsletters.

  • Cookies and Pixels: Non-identifiable information is collected through cookies and Meta tracking pixels for analytics and ad targeting.

  • Systeme.io Platform: All form submissions and email campaigns are managed through Systeme.io, which securely stores your personal data in accordance with their privacy practices.

Use of Personal Information

We use your data to:

  • Send newsletters, updates, and special offers

  • Customize your experience on our site and within our marketing

  • Retarget ads based on your engagement

  • Improve our content and offerings

We may share your data with trusted third-party service providers (e.g., Systeme.io, Meta) strictly for the purposes listed above. Payment processing is handled by secure third-party services; we do not store payment data directly.

Your Rights and Choices

  • Unsubscribe at any time via links at the bottom of our emails.

  • Adjust Meta ad preferences through your Facebook or Instagram account settings.

  • Request access or deletion of your data by contacting:
    mark@mindbodyselfcoaching.com

Data Retention

We retain your personal data only as long as needed to fulfill the purposes described in this policy. You may request deletion of your data at any time, subject to legal or contractual retention obligations.

Security

We take reasonable commercial measures to protect your data, but no method of transmission over the Internet is 100% secure. We continuously review our practices to enhance protection.

Children's Privacy

Our services are not directed at individuals under the age of 18. We do not knowingly collect data from minors. If such data is inadvertently collected, it will be promptly deleted.

Affiliate Disclosure

We do not use affiliate links in our content at this time.

Third-Party Links

Our website may contain links to other websites. We are not responsible for their privacy practices and encourage you to review their policies before providing personal data.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in legal or business practices. We will notify users through email or a prominent website notice.

Contact Us

If you have questions, concerns, or requests related to this Privacy Policy or your personal data, contact:
mark@mindbodyselfcoaching.com